“Serial entrepreneur Hjalmar Winbladh founded the firm with Jonas Lindroth with their own money and later scored $20m in venture funding from Index and Benchmark. Winbladh tells us why it’s a market ripe for disruption – and that the only obstacle is our own inertia…”
[Hjalmar Winbladh interviewed on Guardian digital content blog, 17 April 2008.]
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