It’s time for yet another blog post from the Rebtel Team. Things are great here at the office in Stockholm. Most of us are back from our much needed summer vacations, feeling rejuvenated and ready to take on the fall of 2009. While we’re on the topic, how’s your summer been? Feel free to let us know in the comments below

We have a lot of new cool stuff for you that we’ve been working on for the past year or so and things are finally starting to come together. We’ll have more on that in another post.

Anyways. Today, we’d like to talk a little bit about the recent developments on the front of VoIP applications being (or rather not being) on Apple’s AppStore. In particular one that has been developed by Google and seen immense media attention lately.

If you have an ounce of interest in what’s going on in this little world of ours (the technology and VoIP world that is), you have probably read that Apple made the decision to refuse Google’s latest iPhone application, Google Voice, entry to the AppStore. Now, you might ask yourself why we would dedicate an entire blog post to a company that seemingly starts to emerge as a direct competitor to us? The answer is simple. Sure, Google is a direct competitor with the roll-out of their Voice service. Although, the fact remains that we love Google as a company, their products and everything that they’re trying to do in the VoIP industry. Competition is good and always will be. It forces all companies to think outside of the box and try their utmost to provide their respective markets with a better product.

For a lot of people, Apple’s decision was nothing short of anticipated. Being the eternal optimists that we are, we figured that Apple might reevaluate their position considering their history of disruptive services. We all remember the inception of the iTunes Music Store, right? That was a product that revolutionized an entire industry that was, at that particular time, on life support. Apple were smart enough to recognize that opportunity and give it CPR. After that, we saw the music business basically resurrect and iTunes ultimately became the blueprint for digital music commerce.

Come 2009 and things aren’t quite as chipper as they once were. Apple’s disappointing decisions to go to bed with “the devil” has proven to hinder huge innovation developments in the VoIP industry that literally is standing outside their door knocking and begging to come in.

Now you might think referring to AT&T as “the devil” is a tad bit too harsh. If that’s the case, we feel it’s imperative to take a trip down memory lane to see just how uneager these cartels really are to embrace companies such as ourselves and Google and the subsequent technology we’re trying to bring forward.

Some of you might remember our little run-in with Verizion. Verizon didn’t seem to think that obeying one of the most vital cornerstones of democracy and the american constitution, freedom of speech, was very important.

Then, of course, we had AT&T, which we also went a couple of bare knuckle rounds with.

Last but not least, we had O2, which didn’t think it was in their customers right to use a service like Rebtel’s due to what they claimed were “capacity issues”.

Come on, really?

Since when does calling a local number on a mobile phone in 2009 cause “capacity issues” for one of Europe’s largest wireless service providers?

As you can easily make out, these people don’t exactly have a soft spot for us and honestly, who can really blame them? They’re feeling the heat and have been for a long time. If anything, their actions against us as described above prove that. Truth to be told, it can’t possibly be a good feeling realizing that you live on borrowed time and that your days are truly numbered. That’s some epiphany for you right there.

So, how’s all of this going to unfold? By the looks of it hopefully for the better. As a matter of fact, the US Department of Justice has recently initiated an investigating regarding U.S. telecommunications companies, such as AT&T and Verizon, to clarify wether or not they’re engaging in anti-competitive behavior.

Furthermore, the FCC has also raised some eyebrows of concern regarding the Google Voice rejection and decided to investigate the situation further by sending personal letters to Apple, Google and AT&T. Once thing is for sure, we can’t wait to hear what AT&T writes in their response letter.

Apple themselves have actually also done something rather peculiar that deviates from their regular practice when dealing with the developer community that, little surprising, went completely ballistic after the rejection and talked about going as far as boycotting Apple. Phil Shiller, Senior Vice President of World Wide Product Marketing, personally contacted two different developers that were outraged by the companies recent behavior. This was naturally a nice gesture, but it’s hardly enough to rectify and make up for the de facto damaged already caused.

Ladies and gentleman, the plot thickens.

By: alexander drewniak Tags: apple, appstore, AT&T, google, google voice, iphone, mvoip, o2, phil shiller, Verizon, voip